Give the content form a link in a menu: tick "Provide a menu link" in the "Menu settings" vertical tab and fill in the title of the link.
Examples
When I give the content the menu link "Hive tour"
When I give the content the menu link "Opening hours"
When we give the content the menu link "Contact"
And I give the content the menu link "Prices"
When give the content the menu link "Find us"
Pattern
When(/^(I |we )*give the content the menu link "([^"]*)"$/, …)
Part of @webship-js/backdrop-cms-steps (github.com/webship/backdrop-cms-steps), a step pack for Webship-js 2.0.x.